Privacy Policy

Welcome to CX Hero, a product of The Automation Agency Ltd. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, including our website, AI-powered digital human interactions, and CX Hero Portals.

By using CX Hero, you consent to the practices described in this policy.

1. Information We Collect

We collect information in the following ways:

1.1 Personal Information

When you interact with CX Hero, we may collect:

• Name, email address, phone number, and business details (if provided).
• Payment and billing information for purchases or subscriptions.
• User preferences and interaction data to enhance AI responses.

1.2 Automated Data Collection

When you use our website or portals, we may automatically collect:

• Device Information: IP address, browser type, operating system.
• Usage Data: Interaction logs, chatbot conversations, and feature engagement metrics.
• Cookies & Tracking Technologies: To improve functionality and user experience.

1.3 Business & Customer Data

For businesses using CX Hero, we may integrate with external knowledge bases, including:

• Company websites, FAQs, documents, floor plans, and other provided data sources.

2. How We Use Your Information

We use the collected data to:
✔ Provide and Improve Services – Enhance AI-powered interactions and optimise user experience.
✔ Customise AI Responses – Improve accuracy based on customer queries and interactions.
✔ Process Payments – Manage purchases, subscriptions, and invoicing.
✔ Analytics & Performance Monitoring – Track usage patterns to refine our AI models.
✔ Marketing & Communications – Send updates, newsletters, and service announcements (opt-out available).
✔ Security & Compliance – Protect against fraud, ensure legal compliance, and safeguard user data.

3. How We Share Your Information

We do not sell personal data. However, we may share information with:

• Service Providers & Partners – To facilitate payments, cloud hosting, and AI processing.
• Legal & Compliance Authorities – If required by law or for security reasons.
• Business Integrations – With your permission, to connect CX Hero with third-party business tools.

4. Data Security & Retention

🔒 We use industry-standard security measures to protect your data from unauthorised access, loss, or misuse.

⏳ Retention Period:

• We retain user data as long as necessary for operational, legal, or analytical purposes.
• AI interaction logs are anonymised where possible and used for service improvements.

5. Your Privacy Rights

You have the right to:
✅ Access & Request Your Data – Request a copy of your stored information.
✅ Correct & Update – Modify inaccurate or outdated information.
✅ Delete Your Data – Request data removal, subject to legal and operational limitations.
✅ Opt-Out of Marketing – Unsubscribe from promotional emails anytime..

6. Cookies & Tracking Technologies

We use cookies and tracking technologies for:
🍪 Essential Functionality – Website performance and authentication.
📊 Analytics & Improvements – Understanding how users interact with CX Hero.
🔧 Customisation – Enhancing AI personalisation.

You can manage cookie preferences in your browser settings.

7. Third-Party Links & Integrations

Our website and services may contain links to third-party platforms. We are not responsible for their privacy practices. Always review external privacy policies before sharing data.

8. Children's Privacy

CX Hero is not designed for children under 13 years old, and we do not knowingly collect data from minors.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date." Continued use of our services constitutes acceptance of the revised policy.

10. Contact Us

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